The Kidprint® font family, a Monotype Imaging sans typeface, was conceived as a representation of a young child’s print. It is widely used in design elements and marketing materials for products that cater to a youth market or need a faux naïve look.

Kidprint was designed and conceived in 1995 to appeal to the growing market of child-oriented merchandise and as a relatable branding element for children engaging with the products. It was based on the handwriting of a young child and is meant to reflect the as yet unpolished technique of a kid who has learned to write well, but has still not achieved a mature script or steady hand. In 2003, Matteson left Monotype to found his own corporate type consultant firm, Ascender Corporation.

Similar typefaces include the PF Kids Pro® font family designed by Alexandros Papalexis, the Hallmark Design Collection’s Wallow® font family, the Boopee® font family designed by Ray Larabie in 2005 for Typodermic, and the P22 Toy Box™ font family all of which mimic the naïve and whimsical style of a young child’s handwriting and print techniques.